Speed is a crucial factor that impacts on the business of any online store. Had anybody ever said “I had a great time waiting in the queue”? Answer is an obvious: No. Same will be the case of a website; it takes too long to load, people get diverted from there and they move on to some other website. Even if the site offers the best prices, good products and the most beautiful interface, people just go away from there if it is not speed enough.
Bad performance implies bad business:
- It is very obvious that the loading time direct impacts on customer satisfaction, bottom line, conversions and also on the sales. It’s been proved that one second delay in the loading time results in 7% less conversions. On the other side, if we just take a look at the statistics, it says that the websites are getting slower every year; it seems like they are losing money on purpose.
- Every year the websites are getting more and more complex; device screens are getting bigger and the web pages are getting ‘fatter’ with bigger images. Nearly around 60% of the page weight consists of images.
- Meanwhile, the mobile devices are being used widely. Almost 55% of online traffic is from mobile devices. And the mobile users want the websites to load faster than their desktops.
How can we avoid the pitfall of bad performance?
- Treat speed as a part of UX: Speed is the main factor that affects conversion rates. Though it’s just a feature of your website, it’s more important than some fancy newsletter subscribe form or the one-step checkout process. If the website is slow, all other extraordinary features will go in vain as nobody will be so patient to wait until the page loads. So treat speed as a part of UX design, plan it in advance and secure a budget for it.
- Content out workflow: It’s always advised to start up with the content. You can decide the content that needs to be on the device’s screen. Whenever the space is limited, you will have to think twice on the important content to be put on the screen. It gives you an opportunity to re-evaluate the content and functionality that is necessary.
- Set a performance budget: Performance budget is something that doesn’t allow the page to exceed the set limit. It might be anything like page weight, number of requests, loading time and so on. In order to set the budget you need to declare your goals in the planning phase only. If your goal is to have a home page less than 300kb and you design a slider with 5 full screen images, you will not be able to achieve your goals.
- Optimization: Optimization is something that you need to give much priority. The main goals of optimization are reducing file sizes, http requests, latency and to optimize the rendering path.
At Fortune Innovations Phoenix, our skillful developers build tailored websites that meet the objectives of your business. We strive to make the best use of latest development trends to create a mesmerizing user experience. Do get in touch with us for any assistance on web design and development in Phoenix and nearby areas.